Guest Lecturer: Dr. Jordi Diaz Dean & Director General of EADA Business School, Barcelona, Spain.
Date: Monday, 17th March 2025
Program: 1st, 2nd & 3rd year students BBA in Branding & Advertising, and BBA from SOC
Duration: 1 hour
Mode: In-person
Number of Students: Approximately 24 above
Venue: Room 701, Main Building
Summary:
Dr. Jordi Diaz delivered an engaging and insightful session on “Disruptive Innovation”, emphasizing its growing importance in today’s dynamic business environment. The session, attended by BBA students from Branding & Advertising and the School of Commerce (SOC), explored key concepts of innovation, disruption, and business adaptability.
Key Takeaways from the Lecture:
- Pace of Change: Dr. Diaz highlighted that while major shifts may not happen overnight, businesses must continuously innovate to stay relevant in the long term.
- Why Innovation Matters: Companies that fail to innovate risk being left behind. He discussed how businesses must adapt, evolve, and embrace technological advancements to remain competitive.
- Startups vs. Incumbents: A comparative discussion on startups vs. established companies (incumbents) illustrated their respective advantages in capitalizing on digital disruptions. Startups were seen as agile and risk-taking, while incumbents benefited from resources and established market influence.
- Sustaining Innovation: The session emphasized how sustaining innovation revolves around technology, simplicity, convenience, customization, and affordability, helping businesses improve existing products and services.
- Disruptive Innovation: Dr. Diaz explained how disruptive innovations challenge traditional market leaders by offering more accessible, cost-effective, and innovative solutions.
- Gillette Case Study: A compelling example of Gillette’s 120-year journey of innovation in the razor industry was presented, highlighting how the company evolved its product models to maintain market leadership.
The session was highly interactive, fostering student engagement A Q&A session focused on business strategies, AI, automation, and future disruptive trends shaping industries.
Dr. Diaz’s session provided valuable insights into the role of innovation and adaptability, leaving students with a deeper understanding of how businesses must embrace change to achieve long-term success.
SOBA attendance rotated.pdf
SOC attendance rotated.pdf
