Guest Lecture Topic : “AI and Big Data in Marketing: Shaping the Future of Customer Insight and Responsible Innovation”
The Department of International Linkages (DIL), in coordination with Queen Mary University of London (QMUL) and the School of Branding and Advertising (SoBA), organized an enriching guest lecture by Dr. Mina Tajvidi.
Dr. Mina Tajvidi is a Senior Lecturer (Associate Professor) in Marketing and Co-Programme Director of MSc Marketing at the School of Business and Management (SBM), QMUL. Dr. Tajvidi’s research focuses on service marketing, value co-creation, and digital marketing strategies, with a strong emphasis on the ethical, inclusive, and responsible integration of Artificial Intelligence (AI) in marketing contexts.
A guest lecture on “AI and Big Data in Marketing: Shaping the Future of Customer Insight and Responsible Innovation” was conducted for the third-year BBA (Branding and Advertising) students on Friday, 7 November 2025. Dr Mina Tajvidi delivered the session from Queen Mary University of London, sharing valuable insights into the evolving role of artificial intelligence (AI) and big data in modern marketing. Dr Tajvidi explained how digital platforms collect and analyse user data to better understand consumer preferences and deliver personalised experiences. Real-world examples, such as Netflix recommending shows based on viewing history and e-commerce sites suggesting products based on purchase behaviour, were used to illustrate the impact of AI-driven analytics. Students were then divided into groups and asked to conceptualise innovative marketing ideas leveraging AI and data insights. Each group presented its idea to the class, with Dr Tajvidi acting as an investor. The most innovative idea was awarded a special gift from Queen Mary University of London.
The session provided students with a deeper understanding of how AI and big data are reshaping marketing strategies and emphasized the importance of responsible innovation in leveraging these technologies for enhanced customer engagement and business growth.
Topic : ‘Case Study on Managing Multinational Corporation (MNC) in a changing world’
Speaker: Dr. Deven Bathia, Reader in Finance at the School of Business and Management
Date: 16th February 2026
Time: 11:00 AM – 12:00 PM
Programme & Year: Final Year BBA Students
Venue: Classroom 204, SOC, SVKM’s NMIMS
A guest lecture on “Case Study on MNCs in a Changing World” was delivered by Dr. Deven Bathia from Queen Mary University of London, accompanied by Mr. Abhishek Boral, Regional Manager for Queen Mary University of London, on Monday, 16 February. The session commenced with a formal introduction by a student, followed by a cordial welcome address by Associate Dean Dr. Sunny Oswal and Assistant Professor Prasad Naik.
Dr. Bathia expressed his pleasure at visiting Mumbai and proceeded to present a case study on Blades plc, a UK-based company assessing strategic alternatives for entry into international trade within the framework of international finance. Students were provided with adequate time for reading and group deliberations, following which they actively engaged in responding to the case questions, resulting in insightful academic discussions.
Dr. Bathia concluded the session by offering valuable perspectives drawn from the deliberations and subsequently shared information regarding the University’s research-oriented academic programs and live industry projects. The lecture concluded with an interactive question-and-answer session, followed by the presentation of a university hamper as a token of appreciation and a formal vote of thanks, accompanied by a round of applause.
Attendance Sheet
