As the editor of NMIMS School of Business Management research journal, I am writing to solicit submissions of manuscripts to the journal. The journal has been revamped, as will be evident from reconstitution of the editorial board.I am requesting you to consider submissions for potential publication in the journal. As reflected by the composition of the editorial board, the journal is eclectic in its scope. We welcome all interesting insights, independent of the research approach.

The journal will accept manuscripts in all areas related to business, commerce, economics, healthcare, and management including but not limited to accounting; finance; choice modeling; consumer behavior and decision making; culture and diversity; governance; human resource management; intellectual property rights and patents; innovation; marketing; product and process design and development; organization development and design; regulatory and statutory practices; social responsibility; strategy; sustainability; and technology adoption, management and transfer.

All manuscripts must be submitted to the Editor, NMIMS MANAGEMENT REVIEW by e-mail: NMIMSSBM.Journal@nmims.edu with a copy to nmimssbm.journal@gmail.com (redundancy for safety). Manuscripts will be placed continuously in the review process as soon as they are received. However, for consideration of publication of the manuscript in the April-May issue, the manuscript must be submitted as soon as possible.

Thank you for your consideration, and time. We look forward to your submission. Best greetings and regards.

Gurumurthy Kalyanaram

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